Selling Process

Selling Process

Ready to Sell Your Home?

Congratulations on making the decision to sell your home. The selling process may seem daunting, but I’ll have your back every step of the way, providing support and guidance to make the transaction as smooth as possible. Here is a typical step-by-step selling process you can expect to follow.

Step #1: Pre-Launch

During the pre-launch stage, we will create the visual and narrative story of your property as we prepare to make its market debut. Pre-launch services include:

  • Pricing and marketing strategy
  • Home staging and art curation
  • Narrative creation
  • Photography and videography
  • Collateral creation for print and digital
  • Present listing to the internal agency team
  • Direct contact with qualified leads

Step #2: Launch

Once the property is listed, we work to drive market value and qualified traffic among buyers. Launch services include:

  • Listing live on and MLS
  • Deploy new property blast to curated broker and client list
  • Open houses
  • Digital marketing
  • Targeted digital, social, and print advertising
  • Public relations
  • Curated events
  • Guided video tours
  • Social media placement

Step #3: Post-Launch

Once we’ve spread the word, we work to capitalize on the momentum generated in the first two phases by continuing our outreach and amplifying our marketing efforts. Post-launch services include:

  • Detailed feedback on all showings
  • Real-time data on marketing initiatives
  • Document media coverage
  • Cohesive updates on market activity and analytics
  • Maintain advertising schedule and analytics

Step #4: Sales Process

Once an offer has been accepted, we remain by your side through every step of the transaction process, ensuring a smooth and seamless transaction. Sales services include:

  • Negotiate on your behalf
  • Stay in constant communication
  • Work tirelessly to reach the close of escrow

Work With Allie

Allie represents an equal number of buyers as sellers and treats each transaction with the same care and high level of service regardless of price. To Allie, every client is important, from the first-time homebuyer to the high-level executive.

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